What is the most compelling reason for you to go to a branch, today or in the future?

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What will the bank branch of the future look like? I was thinking the other day about how often I have visited my local bank branch in the year plus we’ve been in Austin. Even though it’s a three minute drive from the house, I’ve been there exactly twice to open accounts.  Conversely, I’ve been online hundreds of times in that time period.

Specialized wealth advice from a trusted advisor can be a compelling reason to visit a branch. But that is not a commonly used service among the majority of customers.

Capital One, in changing their branches to financial services cafés to make them a different sort of experience, may be onto something….

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